Meet the Founder
How a university passion project evolved into a robust platform designed to empower coaches and people globally.
Ceyhun Yildiz
Founder & CEO
Manchester, United Kingdom
"Get fitter. Feel stronger. Live longer."
My name is Ceyhun Yildiz. Originally from Türkiye, I have been living in Manchester, UK since 2020. I am proud to call myself a British citizen now, and deeply grateful for the opportunity to give back to the society and community that have welcomed me.
My journey in this space began back in 2015 during my university studies, when I launched Güçlüyaşa (Livestrong)—which quickly grew into the largest digital bodybuilding and nutrition information platform for people in Türkiye. Driven by a desire to uplift others, the platform rapidly gathered over 4,000 highly engaged followers, generated tens of thousands of social media interactions, and reached hundreds of thousands of readers on the web. However, lacking important commercial knowledge and life experience at the time, I wasn't able to transition that massive community engagement into structural business success.
A decade has passed since then. But I never stopped loving training, gym, and getting fit. After spending the last 10 years scaling my tech career, architecting full-stack systems, and engineering digital platforms from Manchester, I now look at this industry with a clear, strategic vision. I possess the exact commercial knowledge, product-building experience, and structural insight needed to bring my original dream to life. I know the exact needs of this space. I feel this is the right time to pursue my original vision.
Why I'm Doing This: Personal Trainers need a robust toolkit to reach new clients and serve them easier and better without admin overhead.
People need a reliable platform to access personal trainers and receive real daily visual feedback, progress tracking, and real-time support to stay accountable and improve their body, become fitter and live longer.
Fitemy represents that final, perfected solution. We promise to work tirelessly to help you achieve your best physical form and become your best version.
OUR VISION
A Connected Fitness Network Ecosystem
At Fitemy, our vision is to become the world’s leading fitness and nutrition ecosystem—a unified network of people, personal trainers, knowledge, and tools. We approach our work with a professional, environmentally conscious attitude, operating on a foundation of absolute trust, reliability, and kept promises.
OUR MISSION
Long-Term Value & Accountability
We exist to bring people together, build thriving communities, and support our members for the long term. By equipping people with the precise data, guidance, and tools they need to build strength and hit their weight goals, we ensure that our ecosystem becomes an indispensable part of their daily life. We are fully committed to delivering unparalleled value, guaranteeing that every coach and member who joins our community receives far more than they ever expected.
OUR CORE VALUES
Uniting Through Action
Our core values enable us to unite and constantly remind us what is important:
- 1.Always be honest and sincere in your work.
- 2.Always give back more than enough to those you owe your success to.
- 3.Setting goals creates a roadmap to achievement.
- 4.Extraordinary things happen by working with passion.
- 5.Our goal is to make big ideas even bigger.
- 6.Our job is not complete until the customer says "WOW!"
COMPANY CULTURE
Customer First
If you need to write to us with a question in the middle of the night, we're here for you. If you lack motivation, we've got your back. We're obsessed with creating the best fitness and health platform because we really, really want to hear about your success.
Work-Life Balance
We want our team to have time for themselves, their families, their careers, and most importantly, their bodies. It's all part of our mission; we work to help everyone be healthier and a better spouse, parent, and person.
WHERE WE'RE HEADED
UK Focus First
We are launching Fitemy to connect every athlete and non-athlete with the highest quality personal trainers.
Our initial launch starts with a strong, dedicated focus on the United Kingdom, building a robust regional and local network in our ecosystem.
We don't just produce motivational content; we are striving to create a fitness culture that inspires everyone to take charge of their health, be stronger, and live longer.
And we’re just getting started.
